DOUBLE YOUR CONVERSION RATE FOLLOWING THESE STEPS.

I heard Bryan Zmijewski in a presentation talking about the following tips for designing successful web sites. I thought these were as brilliant as simple. I took the liberty of adding screen shots examples to help illustrate the ideas.

Although they might seem clear and all about common sense...these require on going work effort in order to fully accomplish them.

• Clear and Open Voice

  Write what it makes more sense to your visitors, not what you think they should hear. Visitors land in your web site most generally because of specific interests in your products and services. Find out what those interests are are and be clear about them right from the start. Don't hide behind corporate speech, they are not interested in it. And finally, don't write for robots, people are the one reading your pages.

• Clarity through company intentions

  Let your visitors "in". Try to avoid telling your customers what to do, .... instead try to invite them to do what ever you want them to do. Invite them to drill down your web pages. Up-sells will be easier if your customers know your intentions.

  A couple of the examples above, represent this issue.

• Complexity in layers

  Structure your web site content from simple to complex. Visitors read and they like depth. Dive them into information bit by bit. Try not to clutter a page with lots of information that visitor will find hard to read. It's a good practice to deliver one unique message per page.

simple to complex, bit by bit good examples:
www.overstock.com	www.aceproject.com
A cluttered and no layers site example:
http://openwebdeveloper.sys-con.com/

• Opportunity through participation

  Give your customers a way to share ideas. Invite them to feel part of your company. Invite them to participate by asking your customers, they know about your company more than what you think they do. Inviting them in, is also a way to pull them into your products and services world.